[bracket]
An exclusive network of 50+ GTM leaders supporting the new generation of global software companies.
Sign up to join the waitlist - launching soon!
[Bracket] is an initiative by Boldcap that aims to enable an ecosystem for simplifying global distribution and go-to-market for early-stage AI and B2B software startups. We do this through impactful collaboration between startups and our select network of global GTM leaders who have crafted GTM play-books in practice at some of the fastest growing software companies across the world.
Global GTM is complex, especially in the first $1M ARR journey. As ex-operators ourselves, we understand the nuances of what it takes to build and scale a global software product. We have witnessed the journey of 17+ portfolio companies until now to recognise no single playbook exists for creating a solid distribution. Moreover, there is no community dedicated for the $0-$1m ARR journey where multiple stakeholders come together to share insights that could help companies achieve their goal. We are solving this through [bracket].
We partner with Sales, Revenue, and Marketing leaders who have built or operated high growth software companies to support founders through meaningful collaborations. The [bracket] community comprises of people who can help you with some of the following: defining your ICP, product positioning, refining your outbound strategy, building an inbound pipeline, finding design partners, helping you make your first sales hire, and any other aspect of early-stage GTM.
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We just went to London with our 1st GTM event! 🎉At BoldCap, we've been working towards enabling a global GTM leaders network to create the future of GTM collectively.
Thanks to our GTM partner and an amazing software leader Sara Archer for hosting the first ever Bracket Soirée in London with 15 software leaders who are excelling in the GTM play globally 🌏
Also, is this bunch pretty amazing at Shuffleboard! 🎯
Thanks to everyone who joined us and special mention to the Spendflo UK team from our portfolio! To the ones who couldn't make it– we hope to meet you very soon ✨
Emilia Korczynska Sid Jain 🧭Zachary Gropper Natalie Furness - Revenue Operations 🐰 Jen Igartua Ana Williams Andres Lozano Sanudo Peter Neill Oscar Hackett 📊 Sofia Verkhoturova Siddhant Mittal Bryan Elsesser Eoin Lyons Kristapor Giragosian Kiante E. Ralph P. Hossain 👨🏻💻 Dipak Vadera Mahasweta Bhattacharya Guoste Treciakauskaite Sathya Nellore Sampat Aditi Gera Pratham Chadha Shiv Tayal
Every founder journey is different and deserves a shoutout 📢
This one is a story of 2nd time entrepreneurs building a world class product in a fast growing category, and getting acquired in 1 year.
Today we are presenting Abhishek Rajagopal, Aravind Sriraman and Tholkappiyan Velavan's story of building Togai by Zuora.
https://lnkd.in/ghWFY_cbhashtag#boldfounderstoriesShiv TayalPratham ChadhaAditi GeraBoldCap
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I had the opportunity to meet and bring together some amazing builders/founders and GTM operators at the BoldCap event in Seattle. The startup community continues to be vibrant in this town and excited about the value creation and the quality of leaders.
Truly excited to be a GTM partner at Bracket/BoldCap to help accelerate the startup ecosystem here in North America and in India! Thanks to the Humanly (humanly.io) team for hosting us at their amazing office! Vi Noel and Jaclyn Jones for collaborating on the setup and being generous with your time. Cc: Sathya Nellore SampatAditi GeraAtul SahaiDaniil Krets
.png)
We just went to London with our 1st GTM event! 🎉At BoldCap, we've been working towards enabling a global GTM leaders network to create the future of GTM collectively.
Thanks to our GTM partner and an amazing software leader Sara Archer for hosting the first ever Bracket Soirée in London with 15 software leaders who are excelling in the GTM play globally 🌏
Also, is this bunch pretty amazing at Shuffleboard! 🎯
Thanks to everyone who joined us and special mention to the Spendflo UK team from our portfolio! To the ones who couldn't make it– we hope to meet you very soon ✨
Emilia Korczynska Sid Jain 🧭Zachary Gropper Natalie Furness - Revenue Operations 🐰 Jen Igartua Ana Williams Andres Lozano Sanudo Peter Neill Oscar Hackett 📊 Sofia Verkhoturova Siddhant Mittal Bryan Elsesser Eoin Lyons Kristapor Giragosian Kiante E. Ralph P. Hossain 👨🏻💻 Dipak Vadera Mahasweta Bhattacharya Guoste Treciakauskaite Sathya Nellore Sampat Aditi Gera Pratham Chadha Shiv Tayal
Every founder journey is different and deserves a shoutout 📢
This one is a story of 2nd time entrepreneurs building a world class product in a fast growing category, and getting acquired in 1 year.
Today we are presenting Abhishek Rajagopal, Aravind Sriraman and Tholkappiyan Velavan's story of building Togai by Zuora.
https://lnkd.in/ghWFY_cbhashtag#boldfounderstoriesShiv TayalPratham ChadhaAditi GeraBoldCap
I had the opportunity to meet and bring together some amazing builders/founders and GTM operators at the BoldCap event in Seattle. The startup community continues to be vibrant in this town and excited about the value creation and the quality of leaders.
Truly excited to be a GTM partner at Bracket/BoldCap to help accelerate the startup ecosystem here in North America and in India! Thanks to the Humanly (humanly.io) team for hosting us at their amazing office! Vi Noel and Jaclyn Jones for collaborating on the setup and being generous with your time. Cc: Sathya Nellore SampatAditi GeraAtul SahaiDaniil Krets
[bracket] is a platform initiative by BoldCap that helps early-stage founders crack global distribution. We connect companies with GTM leaders from across the world who have built or operated high growth software companies. By partnering with sales, revenue, and marketing leaders on a fund level and bringing them on board as GTM Partners, we support young companies in their $0-$1m ARR journey.
We work with B2B software and AI companies from India building global products. We occasionally also work with Indian founders in the US who have teams in both geographies. Some key categories of our portfolio tools include vertical SaaS, developer tools, cybersecurity, data and AI/ML products.
We are completely focused towards the $0-$1 million ARR journey of startups. We understand the complexity of early-stage GTM in order to build a global product, and we are committed to supporting founders reach their first $1m through [bracket].
At the moment, we primarily work with BoldCap portfolio companies which is Bracket’s parent investment arm. However, we also selectively engage with other startups and are always on the look out for companies beyond our portfolio that could benefit from Bracket.
If you are an Indian founder building a B2B software/AI product for the global market and have <$1m in revenue, please connect with us and we would love to support you through Bracket. You can fill out our startup interest form here and our team will reach out to you.
We aim to make Bracket a deeply engaged and rewarding ecosystem for GTM leaders who partner with us. We look for leaders who understand the nuances of 0-1-10 trajectories of startups, have a deep level industry understanding and function’s knowledge, and a high intent to support young companies to shape the future of software along with us. If our mission aligns with you, please fill out our GTM interest form here and our team will reach out to you.